Privacy Policy

This Privacy Policy (hereinafter referred to as the “Policy”) explains how SIA “Eirodurvis”, registration number: 40003831156, legal address: Riga, Slokas iela 111, LV-1067 (hereinafter referred to as “We” or the “Company”), which operates the website www.m-lux.lv, processes your personal data obtained when you use our online services and products. This Policy applies to all users of our website (hereinafter referred to as “You” or the “User”).

We encourage you to carefully review the terms of this Policy. If you have any questions, please contact us.

1. User Consent

By using our website and agreeing to this Policy, you confirm that you are informed about the processing of your personal data to the extent and in the manner described in this document.

2. Types of Personal Data We Collect

Personal data is any information relating to an identified or identifiable individual. We may collect the following information about you:

• Language used on the www.m-lux.lv websites;
• First and last name;
• Contact information (e.g., email address, phone number);
• Delivery address;
• Information related to your device (e.g., IP address, device type, operating system);
• Information about your activities on our website (e.g., visited pages, searches, selected products).

3. Methods of Collecting Personal Data

We may collect personal data in the following ways:

• Directly from you when you register, make purchases, subscribe to newsletters, create an account, or otherwise interact with the www.m-lux.lv websites;
• Automatically through cookies and similar technologies (see the cookie policy in section 8);
• From third parties, such as analytics service providers (e.g., Google Analytics), to improve our services and website performance.

Please note that when using third-party services, their privacy terms may differ and govern the use of personal data independently of our Policy.

4. Purposes and Legal Basis for Processing Personal Data

We use personal data for the following purposes:

• Contract fulfillment: To process orders, deliver goods, issue invoices, and conduct other purchase-related communications.
• Service provision and improvement: To ensure the functionality of the www.m-lux.lv websites, enhance user experience, and introduce new features and technologies, based on our legitimate interests in improving service quality.
• User support: To provide support and respond to your questions and requests, based on your consent and our legitimate interests in improving the quality of services provided.
• Marketing communications: To provide information about www.m-lux.lv offers, news, special promotions, and other notifications that may be of interest to you, based on your consent to receive such communications. Certain notifications may be sent based on our legitimate interest in informing you about www.m-lux.lv updates.
• Statistical and analytical purposes: To collect statistics on user behavior, analyze website traffic data, and improve our services, based on our legitimate interest in further developing www.m-lux.lv.
• Legal obligations: To ensure compliance with applicable legal requirements, such as accounting and tax record-keeping, as well as to prevent fraud and ensure website security.

5. Duration of Personal Data Storage

We process and store your personal data for as long as necessary for the purposes for which they were collected or until you withdraw your consent and request data deletion if the processing is based on consent. However, certain types of personal data may be retained for a longer period if required by law (e.g., accounting records) or to protect the Company’s legal interests (e.g., for dispute resolution). In such cases, data may be stored for up to 5 (five) years after the termination of processing.

6. Transfer of Personal Data to Third Parties

We may transfer your personal data if required or permitted by applicable law to the following entities:

• Service providers: Companies providing services on our behalf (e.g., delivery services, payment processing services, IT support, analytics services). Information is transferred only to the extent necessary to provide our services.
• Partners and advertisers: If necessary for marketing or partnership purposes, such as companies representing Google, Facebook, etc.
• Legal compliance: To state authorities, courts, or other institutions if required by applicable law or an official request.
• Company reorganization: In connection with a merger, acquisition, or other activities related to SIA “Eirodurvis”.

By using the www.m-lux.lv websites, you confirm that you are aware of the transfer of personal data to the aforementioned third parties and their processing in accordance with the purposes described in this Policy. However, please note that the use of data by these parties may be governed by their privacy policies, which are beyond our control.

7. Changes to the Privacy Policy

We reserve the right to update or supplement this Policy if new features are added to the www.m-lux.lv websites or if data processing practices change. Such additions or amendments take effect upon their publication on the www.m-lux.lv website and notification of users.

The current version of the Policy is always available on the www.m-lux.lv website.

8. Cookie Usage Policy

When you use the www.m-lux.lv websites, we automatically or through electronic means collect certain information using technologies such as cookies, browser analysis tools, and web server logs. This information helps us provide and improve our services.

Cookies are small text files stored on your device (computer or mobile device) when you visit our website. They allow us to remember your preferences, improve website functionality, and conduct statistical analysis.

We use the following categories of cookies:

• Functional cookies: These cookies are essential for the operation of the www.m-lux.lv websites and enable functions such as language selection and remembering previous actions. They are used based on our legitimate interest in ensuring the website’s operation. These cookies are stored until you delete them in your browser.
• Analytical and statistical cookies: These cookies help us optimize our services and understand how you interact with our website. For example, we use Google Analytics to collect information about website visits, such as visited pages, visit duration, IP address, browser type, and version. These cookies are used based on our legitimate interest in improving website efficiency. These cookies are stored on your device permanently until you delete them.

You have the option to control the use of cookies. You can reject all cookies or configure your browser to notify you when a cookie is sent. However, if you disable cookies, some www.m-lux.lv services may not be available or may not function properly.

To opt out of Google Analytics cookies, you can download and install the Google Analytics Opt-out Browser Add-on.

General information about cookies and their management is available at www.aboutcookies.org.

By using our website, you agree to our cookie policy.

9. Your Rights and Personal Data Security

You have the following rights regarding your personal data:

• Right to access data: Obtain information about which of your personal data is being processed and why.
• Right to rectify data: Request correction of inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”): Request deletion of your personal data if their processing is no longer necessary for the original purposes or if there is no other legal basis for processing.
• Right to restrict processing: Request restriction of data processing in certain cases.
• Right to data portability: Receive your data in a structured, commonly used, and machine-readable format and transfer it to another controller.
• Right to object: Object to the processing of your personal data if it is based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Withdraw your consent to data processing at any time if the processing is based on consent. Withdrawal of consent does not affect the lawfulness of processing conducted prior to withdrawal.

To exercise your rights, please contact us using the contact information provided in this Policy. We will review your request in accordance with applicable law.

You also have the right to contact the national data protection authority – the State Data Inspection (address: Blaumaņa iela 11/13-15, Riga, LV-1011; tel.: +371 67223131; email: info@dvi.gov.lv) if you believe that the processing of your personal data violates applicable law.

To ensure the integrity and security of processed personal data and to prevent their loss, alteration, and/or unauthorized access by third parties, SIA “Eirodurvis” has implemented the necessary legal, technical, and organizational security measures.

10. Contact Information

For more information about the personal data collected and your rights, please contact us:

SIA “Eirodurvis”
Legal address: Riga, Slokas iela 111, LV-1067
Email: info@m-lux.lv
Phone: +371 26 66 8000